Our word mark and primary logo represents this blending of people, views and ideologies. The primary icon comes from the negative of our word mark and really embodies the point at which these two sides come together and meet, which is the reason for this festival.
I would hope to launch a social media campaign, where the selected cultural speakers as well as other political influencers would post images similar to this one on the left. Them in a soothing bath, or the array of colors of a bath bomb. With no caption AOCs followers would go to the tagged account and learn more about the festival. This would peak curiosity and successfully reach our target audience.
They could also go to the website link in our bio. Here you can see the website landing page which gives you a glimpse into the branding and outlines briefly what the purpose of it is. When you scroll down you come to a festival countdown which builds excitement for visitors and also a chance to purchase tickets if they haven’t yet. Further down they are able to access information about the springs, the spa and the speakers.
For the Welcome package, once you sign up online you will be hand delivered this mini holographic bath tub. Inside you’ll receive a bubblewrap calendar so that you cant count the days till the festival, two CBD bath bombs infused with salts from our hot springs and your ticket for entry into the festival. The ticket is a personalized necklace. The crystal is made from the salt sediment of our hot springs and the charm is scannable so that each guest can gain access to the events.
This is a look at the festival’s various forms of signage. There would be directional signage like the LED signage, and colored acrylic cubes with transparent balloons inside them. Informational signage like this colored acrylic panel with signage printed on it and finally a holographic tunnel with welcome signage where the guests would enter the festival grounds.
As a photo moment, sponsored by Lush, there will be a set-like room on the festival grounds where guests can have an immersive experience. They can sit on the couch with all their new friends and pose in front of the Lava signage or put on the Lava embroidered robe and do an insta story in front of the mirror trying some of the Lush beauty products.
The stage for this festival is backdropped with the landscape of Monroe, Utah altered through the lens of the colored acrylic to mimic how each guest’s beliefs or ideologies allow them to view the world in a different light than their neighbor and to act as a reminder of that as we discuss cultural topics in the foreground.
